In late 2010, I left the West Coast and moved to Toronto, as I was offered a MuchMusic VJ position (live television host) on Canada's largest music-television network. I was assigned to host MuchMusic's flagship show, New.Music.Live. 

My VJ responsibilities included interviewing world-renowned musical acts, hosting live concerts, introducing newly released music videos to the MuchMusic following, creating online content, continuous engagement with the fanbase, etc. ​

My experience at MuchMusic was unlike any other. I consider myself lucky to have played a part in one of Canada's most iconic brands and a lead influencer in the country's music culture.

​My VJ experience allowed me to gain a deeper understanding of both the television and music industries, ultimately leading me to develop and launch New Music Channel, a 24hr music television network made available to over 22 million homes across the United States (for more on that, head to NMC in my Corporate section).